News | PATRICE LIGHTER | SHOTS

Lighter has directed striking campaigns for TikTok, Stripe and Nike, to note only a few, which reflect her talent for authenticity and candor, with a style that captures the emotion of the moment and the pulse of the culture. She has directed her first campaign at Station for NYX Professional Makeup, a subsidiary of L’Oréal, featuring Corporate Natalie.

Lighter is a strong proponent of positivity on set and in life in general. “I have a lot of empathy and compassion,” she said. “I believe my job is to make people feel empowered and good. I want everybody to feel famous. That’s the energy I bring to my work and onto set. I think people can be rock stars no matter what they’re doing.”

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